The idea came around because of a need shared by many men, from those roughing it in the wild to those grinding gears in the city: Self care and equipment care.

Like many of you, I'm an enthusiast for outdoor gear and tools as well as handcrafted daily carry items - many of these items consist of steel, wood or leather - and all these need to be taken care of: Steel rusts, leather becomes fragile and wood dries out.

So what's the solution? Commercial oils and waxes might be an option, but the problem with these comes in the fine print. One is safe to use on this but not on that; the other is toxic; and most are made of chemicals you've never heard of. None of these are worth carrying around just in case one of your items, or your skin, needs maintenance.

That's why we make the Lumberjack's wax range of balms and serums. Our waxes consist of ingredients that have been used for centuries to preserve, maintain and protect everything from leather to steel to skin.

If you're like me then you like simple solutions, because they're often the best solutions - give our wax a try and start preserving the rugged life.